Publications Matching Keyword: new product
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| Author | Year | Title | Type | Journal | Co-Authors |
|---|---|---|---|---|---|
| Sirmon, David | 2007 | Creating Value in the Face of Declining Performance: Firm Strategies ... | Article | Strategic Management Journal | Morrow, J. L., Hitt, M. A., & Holcomb, T. R. |
| Jain, Sanjay | 2001 | Truth or Consequences: An Analysis of Vaporware and New Product ... | Article | Journal of Marketing Research | Barry Bayus, Ambar Rao |
| Jain, Sanjay | 1997 | Too Little, Too Early: Introduction Timing and New Product Performance ... | Article | Journal of Marketing Research | Barry Bayus |
| Hise, Richard T. | 1990 | Marketing/R&D Interaction In New Product Development: Implications for New Product ... | Article | Journal of Product Innovation Management | Larry O'Neal, James U. McNeal, A. Parasuraman |
| Hise, Richard T. | 1980 | University Research Centers as a New Product Development Source | Article | Research Management | Charles Futrell, Donald Snyder |
| Hise, Richard T. | 1972 | Status Crystallization and New Product Innovations | Article | North Texas State University Business Studies | Robert H. Strawser |
| Hise, Richard T. | A Sociological Framework for New Product Acceptance and Its Implications ... | Article | University of Washington Business Review | James H. Donnelly |
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