Welcome Back Mom and Pop: Big Retailers are Starting to Think Small Again

May 2000 | Ketzenberg, Michael

Retailers have long assumed that bigger is better: megastores mean broader product selection and lower operating costs. But by networking smaller stores, retailers can replicate big-store advantages and offer shoppers greater convenience.

Author

Co-author(s)

  • Richard Metters
  • George Gillen

Publication(s)

Harvard Business Review