Our Team


Lauren Osborne
Assistant Director

Lauren joined the Center for Retailing Studies (CRS) as Program Coordinator in 2013. She was promoted to Program Manager in 2016, and Assistant Director in 2019.

In this capacity, she oversees the planning, development and implementation of CRS programs including but not limited to: annual Retailing Summit in Dallas, two Retailing Career Fairs each year, Executive Professor Program, M.B. Zale Visionary Merchant Lecture Series and company showcase days. Lauren is the Advisor to the Student Retailing Association, one of the largest student groups within Mays Business School comprised of over 60 members, and helps the organization connect with company leaders and retail executives. She is also a key liaison for CRS partners regarding campus engagement, recruitment, and sponsorship of the Center. Additionally, Lauren is the Advisor to the M.B. Zale Leadership Scholar program. In this role, Lauren helps create and plan their professional development workshops each semester, leads the group’s annual Market Tour in New York City, and provides general career and life coaching.

After earning her degree from Texas A&M University in 2006, Lauren began her career as an Executive Meeting & Sales Manager in the hotel industry working at properties in Texas, Florida and Mississippi. Following a relocation to College Station in 2012, she served as the Director of Development for a local nonprofit organization before joining the Center.

Lauren brings over 14 years of program management experience to the Center for Retailing Studies and Department of Marketing. She was a recipient of the Mays Star Performer award in 2015 and 2019, and was named Advisor of the Year for Texas A&M University from the Division of Student Affairs in 2018. Lauren is also currently pursuing her Master’s in Educational Human Resource Development at Texas A&M University with focuses in career development, training and development, and organizational development. In her spare time, she enjoys being with her husband Dave and their children, Samuel and Emersyn, as well as their dog Luca Belle.


Venkatesh Shankar
Director of Research, Center for Retailing Studies
Coleman Chair Professor of Marketing

Venkatesh (Venky) Shankar is Coleman Chair Professor of Marketing and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include digital business, marketing strategy, innovation, retailing, international marketing, and pricing.

He has been recognized as one among the World’s Most Influential Scientific Minds by Thomson Reuters and as a Top 10 scholar worldwide on innovation. He is a three-time winner of the Krowe Award for outstanding teaching. He has been a visiting faculty at MIT, INSEAD, Singapore Management University, SDA Bocconi, Chinese European International Business School, and the Indian School of Business. He was selected as the 2014 Guru to deliver the Guruspeak lecture across India. He is a Research Fellow of Northwestern University’s Retail Analytics Council. Venky has a Ph.D. in marketing from the Kellogg School, Northwestern University.


Alex Pratt
Clinical Assistant Professor

Alex Pratt is a Clinical Assistant Professor of Marketing at Texas A&M’s Mays Business School. His research focuses on leveraging psychology theory to explain the effectiveness of marketing strategies in influencing customers’ evaluations of experiences and overall perceptions of their relationships with firms.

His research interests include customer experience management, service recovery, digital marketing strategy, sales-service interface, retailing strategy



Don Lewis
Executive Professor

Don Lewis has been a faculty member in the Department of Management at the Mays Business School since 1999. He is currently an executive professor and the director of Blackstone Launchpad TAMU.

Lewis received his BBA (Management) ’86 and MBA (IT) ’92 from Texas A&M; and Texas A&M; International University. His professional areas of interest include issues in entrepreneurial and small business education and international business.

Prior to his academic career, Lewis spent several years in Europe and then in Bryan College Station as an entrepreneur. Lewis is a Fish Camp Namesake 2016, a recipient of the Lockheed Martin Aeronautics Excellence in Teaching Award, the John J. Koldus III Faculty and Staff Achievement award, the Student Led Award for Teaching Excellence, International Rotary Foundation Ambassadorial Scholarship, Newman 10 award for one of the 10 fastest growing businesses in Bryan College Station and is involved in a number of service roles in the local community. He is married and has two children, Megan and Kylan.