Private Brands PLMA University Outreach Program

Overview

Store brands are everywhere, representing a fast-growing segment of the retail industry with countless career opportunities. The PLMA University Outreach Program offers a unique, immersive experience that introduces you to this thriving industry. During the program, you’ll participate in college-level courses on store brand development, marketing strategies, consumer psychology, and the role of store brand manufacturers. You’ll also tour local stores to see top private brand programs in action.

What sets this program apart is the mentorship phase, where you’ll be paired with an industry-leading manufacturer and have the chance to shadow a buyer during strategic business discussions. This transformative experience has helped previous participants find their passion and even secure positions with top companies like Clorox, H-E-B, and Daymon Worldwide.

Immerse yourself in the dynamic world of store brands at the Private Label Manufacturers Association (PLMA) University Outreach Program, held in Chicago each fall.