Altay Dikeç

Clinical Assistant Professor


Dr. Altay Dikeç is a clinical assistant professor in the Department of Marketing in Mays Business School. He is currently teaching Services Marketing, Marketing StrategyHealthtech for Improving Customer Care, and Healthcare Marketing Analytics courses. Before joining Mays Business School, he worked as an Assistant Professor of Marketing for four years at Meliksah University, Kayseri, Turkey.

Dr. Dikeç is a passionate teacher and has extensive teaching experience in undergraduate, MS, and MBA levels. Principles of Marketing, Consumer Behavior, Business Research Methods, Marketing Strategy, and Entrepreneurship are some of the various courses he has taught. He was awarded the “Excellence in Teaching Award” in 2015 by the Board of Trustees of Meliksah University.

Before receiving his Ph.D. degree, he worked as a business & marketing manager for 6 years in the education industry in Seoul, South Korea. He lived in South Korea for 12 years and completed his M.Sc. and Ph.D. degrees in this country. He is married with two children and living in College Station, Texas. He loves traveling with his family, commuting with his bike, spending time with his cats, chickens, and kids, playing video games (strategy mostly), and mimicking his wife’s complaints.

Recent Publications:
Berry, L.L., Parish, J.T., and Dikec. A., 2019. “Creating Value Through Quality Service”, Organizational Dynamics. (Click to download the article)

Teaching Evaluations between Fall 2017 and Fall 2020:
MKTG 325 – Services Marketing & Retailing Concepts
Total # of sections: 4   Instructor: 4.76   Course: 4.59   Overall: 4.60
MKTG 335 – Professional Selling
Total # of sections: 1   Instructor: 5.00   Course: 4.92   Overall: 4.91
MKTG 404 – Advanced Excel for Marketing Managers
Total # of sections: 9   Instructor: 4.76   Course: 4.77   Overall: 4.64
MKTG 440 – Services Marketing
Total # of sections: 6   Instructor: 4.86   Course: 4.79   Overall: 4.74
MKTG 448 – Marketing Strategy
Total # of sections: 6   Instructor: 4.86   Course: 4.75   Overall: 4.74
MKTG 444 – Healthtech for Improving Customer Care
Total # of sections: 1   Instructor: 4.86   Course: 5.00   Overall: N/A (AEFIS)
MKTG 673 – Services Marketing
Total # of sections: 2   Instructor: 4.83   Course: 4.50   Overall: 4.65

Research Interests

Concept of Emotional Momentum, Services Marketing, Healthcare Marketing