Priya Rangaswamy

Ph.D. Student
Department of Marketing

Biography

Priya Rangaswamy is a doctoral candidate in Marketing at Mays Business School, Texas A&M University. In her research, she leverages econometric models and machine learning methods to answer important strategic questions in three substantive areas: innovation, sustainability, and marketing-finance interface. Prior to starting her Ph.D., she spent almost a decade in the Media, Semiconductor, and IT industries in product management, market research, and software engineering roles. She also holds an MBA in Finance from Lehigh University and a Bachelor’s degree in Electronics & Communication Engineering from PSG College of Technology, India.

 

Research Interests

Innovation, Sustainability/CSR, Marketing-Finance interface