Amalesh Sharma
Assistant Professor of Marketing
Biography
Amalesh Sharma is an Assistant Professor of Marketing at the Mays Business School at Texas A&M University. He earned his PhD in Marketing from the Georgia State University, Atlanta. Prior to getting a PhD, he obtained a M.S. in Business Economics, and a M.S. in Managerial Science from Georgia State University, a PGDM from ITM Business School, Navi Mumbai, India, and a B.S. in Physics from the University of Delhi.
Amalesh is interested in studying the impact of firm and customer level strategies on firms’ performance. His substantive areas of interest include New Product Management, Marketing-Mix Decisions, M&A, Customer Management, and International Business.
Amalesh’s research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Retailing, Applied Marketing Analytics, and Harvard Business Review).
Amalesh worked in CPG and Financial and Banking Industries prior to joining PhD.
Research Interests
Innovation, B2B (Buyer-Supplier Relationship), Retailing and Distribution, Emerging Markets, Marketing StrategyResearch
| Title | Year | Type |
|---|---|---|
|
Journal of International Business Studies |
2021 | Article |
|
Impact of Review Narrativity on Sales in a Competitive Environment Production and Operations Management |
2021 | Article |
|
Is it too complex? The curious case of supply network complexity and focal firm innovation Journal of Operations Management |
2020 | Article |
|
Leveraging service recovery strategies to reduce customer churn in an emerging market Journal of the Academy of Marketing Science |
2020 | Article |
|
A Global Perspective on the Marketing Mix across Time and Space |
2021 | Article |
|
Journal of International Business Studies |
2019 | Article |
|
Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation Journal of International Business Studies |
2020 | Article |