Amalesh Sharma

Assistant Professor of Marketing


Amalesh Sharma is an Assistant Professor of Marketing at the Mays Business School at Texas A&M University. He earned his PhD in Marketing from the Georgia State University, Atlanta. Prior to getting a PhD, he obtained a M.S. in Business Economics, and a M.S. in Managerial Science from Georgia State University, a PGDM from ITM Business School, Navi Mumbai, India, and a B.S. in Physics from the University of Delhi.

Amalesh is interested in studying the impact of firm and customer level strategies on firms’ performance. His substantive areas of interest include New Product Management, Marketing-Mix Decisions, M&A, Customer Management, and International Business.

Amalesh’s research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Production and Operations Management, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, and Harvard Business Review).

Amalesh worked in CPG and Financial and Banking Industries prior to joining PhD.

Research Interests

Innovation, B2B (Buyer-Supplier Relationship), Retailing and Distribution, Emerging Markets, Marketing Strategy


Title Year Type

Complexity in a Multinational Enterprise’s Global Supply Chain and its International Business Performance: A Bane or a Boon?

Journal of International Business Studies

2021 Article

Impact of Review Narrativity on Sales in a Competitive Environment

Production and Operations Management

2021 Article

Is it too complex? The curious case of supply network complexity and focal firm innovation

Journal of Operations Management

2020 Article

Leveraging service recovery strategies to reduce customer churn in an emerging market

Journal of the Academy of Marketing Science

2020 Article

A Global Perspective on the Marketing Mix across Time and Space

2021 Article

Understanding the structural characteristics of a firm’s whole buyer-supplier network and its impact on international business performance

Journal of International Business Studies

2019 Article

Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation

Journal of International Business Studies

2020 Article