Amalesh Sharma

Assistant Professor of Marketing

Biography

Amalesh Sharma is an Assistant Professor of Marketing at the Mays Business School at Texas A&M University. He earned his PhD in Marketing from the Georgia State University, Atlanta. Prior to getting a PhD, he obtained a M.S. in Business Economics, and a M.S. in Managerial Science from Georgia State University, a PGDM from ITM Business School, Navi Mumbai, India, and a B.S. in Physics from the University of Delhi.

Amalesh is interested in studying the impact of firm and customer level strategies on firms’ performance. His substantive areas of interest include New Product Management, Marketing-Mix Decisions, M&A, Customer Management, and International Business.

Amalesh’s research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Retailing, Applied Marketing Analytics, and Harvard Business Review).

Amalesh worked in CPG and Financial and Banking Industries prior to joining PhD.

Research Interests

Innovation, B2B (Buyer-Supplier Relationship), Retailing and Distribution, Emerging Markets, Marketing Strategy

Research

Title	Year	Type
Impact of buyer-supplier network complexity on firms’ greenhouse gas (GHG) emissions: An empirical investigation International Journal of Production Economics	2020	Article
Is it too complex? The curious case of supply network complexity and focal firm innovation Journal of Operations Management	2020	Article
Leveraging service recovery strategies to reduce customer churn in an emerging market Journal of the Academy of Marketing Science	2020	Article
Understanding the structural characteristics of a firm’s whole buyer-supplier network and its impact on international business performance Journal of International Business Studies	2019	Article
Modeling Emerging- Market Firms’ Competitive Retail Distribution Strategies Journal of Marketing Research	2019	Article
Driving growth of Mwallets in emerging markets: a retailer's perspective Journal of the Academy of Marketing Science	2019	Article
Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry Journal of Marketing	2018	Article
Influencing acquisition performance in high-technology industries: The role of innovation and relational overlap Journal of Marketing Research	2017	Article