Amalesh Sharma

Assistant Professor of Marketing


Amalesh Sharma is an Assistant Professor of Marketing at the Mays Business School at Texas A&M University. He earned his PhD in Marketing from the Georgia State University, Atlanta. Prior to getting a PhD, he obtained a M.S. in Business Economics, and a M.S. in Managerial Science from Georgia State University, a PGDM from ITM Business School, Navi Mumbai, India, and a B.S. in Physics from the University of Delhi.

Amalesh is interested in studying the impact of firm and customer level strategies on firms’ performance. His substantive areas of interest include New Product Management, Marketing-Mix Decisions, M&A, Customer Management, and International Business.

Amalesh’s research has been published in top-tier journals (e.g., Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Retailing, Applied Marketing Analytics, and Harvard Business Review).

Amalesh worked in CPG and Financial and Banking Industries prior to joining PhD.

Research Interests

Innovation, B2B (Buyer-Supplier Relationship), Retailing and Distribution, Emerging Markets, Marketing Strategy


Title Year Type

Impact of buyer-supplier network complexity on firms’ greenhouse gas (GHG) emissions: An empirical investigation

International Journal of Production Economics

2020 Article

Is it too complex? The curious case of supply network complexity and focal firm innovation

Journal of Operations Management

2020 Article

Leveraging service recovery strategies to reduce customer churn in an emerging market

Journal of the Academy of Marketing Science

2020 Article

Understanding the structural characteristics of a firm’s whole buyer-supplier network and its impact on international business performance

Journal of International Business Studies

2019 Article

Modeling Emerging- Market Firms’ Competitive Retail Distribution Strategies

Journal of Marketing Research

2019 Article

Driving growth of Mwallets in emerging markets: a retailer's perspective

Journal of the Academy of Marketing Science

2019 Article

Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry

Journal of Marketing

2018 Article

Influencing acquisition performance in high-technology industries: The role of innovation and relational overlap

Journal of Marketing Research

2017 Article