Alina Sorescu
Professor of Marketing
Paula and Steve Letbetter `70 Chair in Business
Chancellor's EDGES Fellow
Biography
Alina Sorescu is Professor of Marketing, Chancellor EDGES Fellow and holder of the Paula and Steve Letbetter’ 70 Chair in Business – Marketing at the Mays Business School, Texas A&M University. She holds a B.S. in Mathematics from University of Bucharest, a MS from University of Florida and Ph.D. from University of Houston. Her research focuses on business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions. Her research appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing and others. Alina is the coeditor of the International Journal of Research in Marketing and has served as an Associate Editor or an ERB member at the Journal of Marketing, where she was twice recognized with the best reviewer award, the Journal of Marketing Research, Marketing Science and the Journal of the Academy of Marketing Science. Her research awards include the Ricky W. Griffin Outstanding Research Achievement Award, the Strategic Management Society conference on Big Bang Innovation Best Proposal Award, the AMA John A. Howard Dissertation Award, the AMS Mary Kay Dissertation Award, the AMA Winter Conference Best Paper in the Marketing and Technology track, as well as multiple MSI research grants. Her research has also been selected as a finalist for the Paul Green Award for the best article published in the Journal of Marketing Research. Her teaching awards include the Montague Center for Teaching Excellence Scholar Award and the Association of Former Students Distinguished Teaching Award at the college and university level.
Research Interests
Innovation, branding, business models, marketing finance interfaceResearch
Title | Year | Type |
---|---|---|
Journal of Marketing |
2022 | Article |
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective Journal of Marketing |
2022 | Article |
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries Journal of Marketing |
2020 | Article |
Journal of Marketing |
2018 | Article |
Journal of Marketing Research |
2017 | Article |
Two Centuries of Innovations and Stock Market Bubbles Marketing Science |
2018 | Article |
Journal of Marketing |
2017 | Article |
Customer Satisfaction and Long-Term Stock Returns Journal of Marketing |
2016 | Article |
Employee-Based Brand Equity: The Impact of Customer Perceptions on Executive Pay Journal of Marketing Research |
2014 | Article |
Wedded Bliss or Tainted Love?: Stock Market Reactions to the Introduction of Co-branded Products Marketing Science |
2013 | Article |