Alina Sorescu

Professor of Marketing
Paula and Steve Letbetter `70 Chair in Business
Chancellor's EDGES Fellow

Biography

Alina Sorescu is Professor of Marketing, Chancellor EDGES Fellow and holder of the Paula and Steve Letbetter’ 70 Chair in Business – Marketing at the Mays Business School, Texas A&M University. She holds a B.S. in Mathematics from University of Bucharest, a MS from University of Florida and Ph.D. from University of Houston. Her research focuses on business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions. Her research appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing and others. Alina is the coeditor of the International Journal of Research in Marketing and has served as an Associate Editor or an ERB member at the Journal of Marketing, where she was twice recognized with the best reviewer award, the Journal of Marketing Research, Marketing Science and the Journal of the Academy of Marketing Science. Her research awards include the Ricky W. Griffin Outstanding Research Achievement Award, the Strategic Management Society conference on Big Bang Innovation Best Proposal Award, the AMA John A. Howard Dissertation Award, the AMS Mary Kay Dissertation Award, the AMA Winter Conference Best Paper in the Marketing and Technology track, as well as multiple MSI research grants. Her research has also been selected as a finalist for the Paul Green Award for the best article published in the Journal of Marketing Research. Her teaching awards include the Montague Center for Teaching Excellence Scholar Award and the Association of Former Students Distinguished Teaching Award at the college and university level.

Research Interests

Innovation, branding, business models, marketing finance interface

Research

Title	Year	Type
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling Journal of Marketing	2022	Article
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective Journal of Marketing	2022	Article
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries Journal of Marketing	2020	Article
Hands off My Brand: The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits Journal of Marketing	2018	Article
Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of the Future Journal of Marketing Research	2017	Article
Two Centuries of Innovations and Stock Market Bubbles Marketing Science	2018	Article
When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News Journal of Marketing	2017	Article
Customer Satisfaction and Long-Term Stock Returns Journal of Marketing	2016	Article
Employee-Based Brand Equity: The Impact of Customer Perceptions on Executive Pay Journal of Marketing Research	2014	Article
Wedded Bliss or Tainted Love?: Stock Market Reactions to the Introduction of Co-branded Products Marketing Science	2013	Article