Akshaya Sreenivasan

Clinical Assistant Professor

Biography

Akshaya Sreenivasan is a Clinical Assistant Professor of Marketing at the Mays Business School, Texas A&M University. She currently teaches Marketing Consulting (Mktg 430) and Social Media Marketing and PR (Mktg 345). Prior to joining Mays, she worked as a Clinical Assistant Professor in the Smeal College of Business at Penn State University. Akshaya received her bachelors and masters in Broadcast Communications and Electronic Media respectively from the Department of Media Studies, M.O.P. Vaishnav College for Women (University of Madras, India) and her Ph.D. in Mass Communications from Penn State University.

Akshaya’s work primarily involves exploring the use of information and communication technologies for international development (ICT4D).  Her work was inspired by her experience (short term consultant) at the World Bank (Washington D.C.) in 2013. Akshaya was the input editor working on the post conflict reconstruction and policy draft for the infoDev group (World Bank). The project involved a yearlong research study(s) in nations including Liberia, Afghanistan, Rwanda, Timor- Leste, and Tunisia. The policy draft helped in creating frameworks for infrastructure development and public engagement through technology driven innovations. Subsequently, she also worked on the “Driving Demand for Broadband Network and Services” project in 2013. The study was commissioned as part of the Broadband Strategies Toolkit (infoDev/ World Bank).

Akshaya also studies the psychological aspects of communication technologies with an emphasis on social media interactions, usability research, and community formations. She helped in forming the ICT4D group at Penn State and was awarded the prestigious W. LaMarr Kopp Award for research and international development (university wide award) for the year 2015. Akshaya’s work has been published in the Government Information Quarterly, the Journal of Information Policy, and the Association of Computer Machinery (ACM).

A former news anchor/ reporter for the prestigious NDTV network in India, Akshaya has worked on several breaking and lead news stories including the extensive coverage of the LTTE’s (Sri Lanka) fall and the death of its leader Velupillai Prabakaran; coverage of the Hindu- Hitachi joint ventures/ two nation academic partnerships; field news reporter on the US- India joint naval exercise.

Research Interests

Technology for International Development, Social Media Communications, Micro Enterprises