William Peel

Executive Director of Innovation & Strategic Planning


Strategic | Learner | Activator | Responsibility | Intellection
(CliftonStrengths Assessment)


William L. (Bill) Peel, Jr. is the Executive Director of Innovation & Strategic Planning for Mays Business School at Texas A&M University.  In this capacity, Peel is responsible for championing the execution of the Mays Strategic Plan 2017-2021 while being a catalyst for innovation and continuous improvement. He is responsible for directing the Mays Marketing, Communications, Public Relations, Corporate & Alumni Relations programs.

Peel has held executive leadership positions in organizations ranging from management consulting, to real estate, design, development and construction.  He holds Bachelor of Environmental Design and Masters of Architecture degrees from Texas A&M.

A frequent author and speaker, Peel has addressed audiences nationwide on branding, communications, design thinking, innovation, strategic planning and visioning.  This includes guest lecturing and participation in symposiums in the academic community.  He has been a dedicated community leader, serving in governance positions with a number of non-profit organizations, notably the Sam Houston Area Council of the Boy Scouts of America, the Collaborative for Children, and as a trustee of Houston Christian High School.  He gives generously of his time through the facilitation of strategic planning sessions for organizations like the YMCA of Greater Houston, Phoenix Society for Burn Survivors, Heroes for Children and the Prison Entrepreneurship Program.

Peel has received numerous awards and commendations for civic/community service including the Marketing Excellence Award from the Society for Marketing Professional Services and the Leadership Excellence, Outstanding Eagle Scout (NOESA) and Silver Beaver awards from the Sam Houston Area Council of the Boy Scouts of America.  In 2016, he was named an Outstanding Alumnus of the Texas A&M College of Architecture, a distinction held by less than 1% of the college’s graduates.



Research Interests

Creativity, Design Thinking, Innovation, Strategic Planning, Visioning