Bingqing Li

Bingqing Li is an Assistant Professor of Marketing at Mays Business School, Texas A&M University. Her research applies machine learning and econometric models to analyze large-scale, unstructured data, providing insights into consumer preferences and behaviors to optimize marketing decisions. She is particularly interested in how consumers react to digital marketing, emerging technologies, data privacy, and AI ethics issues. 

Dr. Li earned her Ph.D. in Marketing from Pamplin College of Business at Virginia Tech. Before transitioning to academia, she worked as a marketer at Infineon Technologies, focusing on B2B marketing and digital transformation in the semiconductor industry. Prior to her marketing career, she received an M.S. in Electrical Engineering from Princeton University and a B.A. in Physics and Chemistry from Bryn Mawr College.