David Alexander

Executive Professor


David Alexander ’98 is an Executive Professor at the Mays Business School, Texas A&M University. He currently teaches Marketing in Technology (BUSN 489) in the Aggies in Tech program.

He is a seasoned marketing executive that has led digital transformation, demand acceleration, and revenue growth for some of the most innovative technology companies in the world (including Everbridge, Microsoft, SAP, and F5) throughout his 25-year career.

David currently serves as Chief Marketing Officer at Everbridge (EVBG) where he is responsible for creating world-class digital experiences for customers and meaningful engagements that add value to the Everbridge portfolio. He leads the global strategy and vision for the Everbridge brand and the go-to-market motions for its full suite of products.

Prior to joining Everbridge, David was the Senior Vice President of Global Demand, Data, Operations, and Field Marketing at F5. Before F5, he served as the Senior Vice President of Marketing at SAP Concur. He also held multiple senior-level marketing positions at Microsoft, driving its cloud transformation with the launch of the Office365 offering and the development of its Worldwide Inside Sales team. Prior to joining Microsoft, he was an Industry Research Manager at Frost & Sullivan, where he led their market research and consulting practice for the real-time collaboration market.

He is a proven leader, visionary/strategist, and change agent that brings people, data, processes, and technology together to drive sustainable growth and business outcomes through transformation. He has extensive B2B and SaaS expertise and is passionate about coaching, mentoring, and growing junior talent and early-in-career individuals.

He is a board member of Love Takes Root (http://lovetakesroot.org), which is a charitable organization whose incredible mission is to “deliver charitable, educational, and humanitarian support of the children of the world for a sustainable future.” Love Takes Root currently supports and enables the children at the LaConcorde orphanage in Jacmel, Haiti.


David has a BBA in Marketing from Texas A&M University.

Research Interests

Digital Transformation, Digital Marketing, Demand Generation, Data-driven Decision Making, Organizational and Operational Efficiency, Leadership.