David A. Griffith

Hallie Vanderhider Chair in Business
Professor of Marketing
Associate Director of Research, Center for International Business Studies

Biography

David A. Griffith is Professor of Marketing, the holder of the Hallie Vanderhider Chair in Business, and Associate Director of Research at the Center for International Business Studies, in Mays Business School at Texas A&M University. Prior to joining Texas A&M, he was the holder of the Iacocca Chair at Lehigh University and the John William Byington Endowed Chair in Global Marketing at Michigan State University. He has also taught at the University of Hawai’i at Manoa, the Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, Bilkent University and the University of Oklahoma.

David works with executives to solve business problems. He specializes in the areas of marketing strategy, global marketing, innovation and international business.

His work has been published in numerous journals including the Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, Journal of Operations Management, etc.  He has been recognized numerous times for the impact of his research and his productivity. He is the recipient of the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, is a two time recipient of the AMA’s Hans B. Thorelli Award (2018, 2015) for significant and long-term contributions to international marketing theory or practice, as well as a two time recipient of the AMA Global Marketing Special Interest Group’s Excellence in Research Award (2018, 2014). He has been recognized as one of the most productive scholars in two leading marketing journals (i.e., Journal of Marketing and Journal of Marketing Research) over the time period 2010-2019 (he was also recognized similarly in each of the last 7 rankings [2013, 2014, 2015, 2016, 2017, 2018 and 2019]). He was ranked 1st worldwide in terms of publication output based upon proportional authorship and 5th in terms of citation impact in the international marketing literature (1995-2015). In 2017 he was recognized as one of the most prolific scholars in the Journal of International Business Studies over the time period 1970-2016. In 2010 he was named a “Rising Star” for the Economics & Business Discipline by Thomson Reuters for his impact in the field.

David is an award-winning educator focused on student engagement and experiential learning. At Texas A&M he has taught courses in marketing and brand strategy, innovation and marketing analytics, in the undergraduate, MS Marketing, Professional MBA and Executive MBA programs. He is the recipient of the John D. and Dortha J. Withrow Teacher-Scholar Award (Michigan State University), Dennis Ching Teaching Excellence Award (University of Hawai’i at Manoa), the Outstanding Professor (University of Oklahoma), among others.

Prior to his career in academia, he worked for Hampton Pension Services, Inc. (acquired by Charles Schwab) and Paine Webber Securities, Inc. (acquired by UBS Group AG). While at Hampton Pension Services, Inc. he developed and executed customer relationship management programs, supervised and trained employees in areas of pension plan administration and trust accounting, and was responsible for the oversight and administration of defined contribution pension plans. At Paine Webber Securities, Inc. he developed and implemented customer service and sales management programs, and executed technical and fundamental equity valuation models.

Select Research Publications

Zheng, Xu (Vivian), David A. Griffith, Ling Ge and Uri Benoliel (2020), “Effects of Contract Ambiguity in Interorganizational Governance,” Journal of Marketing, (84(4), 147-167.

Lee, Hannah S. and David A. Griffith (2019), “Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects,” Journal of Marketing. 83(2), 120-137.

Cillo, Paola, David A. Griffith and Gaia Rubera (2018), “The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors’ Culture,” Journal of Marketing, 82(6), 49-70.

Griffith, David A., Jessica J. Hoppner, Hannah S. Lee and Tobias Schoenherr (2017), “The Influence of the Structure of Interdependence on the Response to Inequity in Buyer-Supplier Relationships,” Journal of Marketing Research, 54(1), 124-137.

Dean, Tereza, David A. Griffith and Roger J. Calantone (2016), “New Product Creativity: Understanding Contract Specificity in New Product Introductions,” Journal of Marketing, 80(2), 39-58.

Dahlquist, Steven H. and David A. Griffith (2014), “Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior,” Journal of Marketing, 78(4), 59-79.

Seggie, Steven H., David A. Griffith and Sandy D. Jap (2013), “Passive and Active Opportunism in Interorganizational Exchange,” Journal of Marketing, 71(6), 73-90.

Hoppner, Jessica J. and David A. Griffith (2011), “Clarifying the Performance Payoff of Relational Behavior,” Journal of Marketing Research, 48(5), 920-928.

Kim, Stephen K., Richard G. McFarland, Soongi Kwon, Sanggi Shon and David A. Griffith (2011), “Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework,” Journal of Marketing Research, 48(3), 603-616.

Rubera, Gaia, Andrea Ordanini and David A. Griffith (2011), “Incorporating Cultural Values for Understanding the Influence of Perceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S.,” Journal of International Business Studies, 42(4), 459-476.

Cui, Anna Shaojie, Roger J. Calantone and David A. Griffith (2011), “Strategic Change and Termination of Inter-firm Partnerships,” Strategic Management Journal, 32(4), 402-423.

Zhang, Chun, John W. Henke, Jr., and David A. Griffith (2009), “Do Buyer Cooperative Actions Matter Under Conditions of Relational Stress? Evidence from Japanese and U.S. Assemblers in the U.S. Automotive Industry,” Journal of Operations Management, 27(6), 479-494.

Narasimhan, Ram, Anand Nair, David A. Griffith, Jan Stentoft Arlbjørn and Elliott Bendoly (2009), “Lock-in Situations in Supply Chains: Exploring Strategies under a Social Exchange Theory-Economic Modeling Joint Approach,” Journal of Operations Management, 27(5), 374-389.

Seggie, Steven H. and David A. Griffith (2009), “What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals,” Journal of Marketing, 73(1), 122-132.

Griffith, David A., S. Tamer Cavusgil and Shichun Xu (2008), “Emerging Themes in International Business Research,” Journal of International Business Studies, 39(7), 1120-1235.

Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Carol A. Finnegan, Tracy Lee Gonzales-Padron, Nukhet Harmancioglu, Ying Huang, M. Berk Talay and S. Tamer Cavusgil (2008), “Data Equivalency in Cross-Cultural International Business Research: An Assessment and Guidelines,” Journal of International Business Studies, 39(6), 1027-1046.

Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Brian R. Chabowski, Mary K. Hoffman, Bernadine Johnson Dykes, Wesley A. Pollitte and S. Tamer Cavusgil (2008), “An Assessment of the Measurement of Performance in International Business Research,” Journal of International Business Studies, 39(6), 1064-1080.

Lages, Luis Filipe, Sandy Jap and David A. Griffith (2008), “The Role of Past Performance in Export Ventures: A Short-term Reactive Approach” Journal of International Business Studies, 39(2), 304-325.

Griffith, David A. and Robert F. Lusch (2007), “Getting Marketers to Invest in Firm-Specific Capital,” Journal of Marketing, 71(1), 129-145.

Griffith, David A., Michael G. Harvey and Robert F. Lusch (2006), “Social Exchange in Inter-organizational Relationships: The Resulting Benefits of Procedural and Distributive Justice,” Journal of Operations Management, 24(2), 85-98.

Griffith, David A. and Matthew B. Myers (2005), “The Performance Implications of Strategic Fit of Relational Norm Governance Strategies in Global Supply Chain Relationships,” Journal of International Business Studies, 36(3), 254-269.

Tihanyi, Laszlo, David A. Griffith and Craig J. Russell (2005), “The Effect of Cultural Distance on Entry Mode Choice, International Diversification, and MNE Performance: A Meta-Analysis” Journal of International Business Studies, 36(3), 270-283.

Griffith, David A. and Michael G. Harvey (2001), “A Resource Perspective of Global Dynamic Capabilities,” Journal of International Business Studies, 32(3), 597-606.

Griffith, David A., Michael Y. Hu and John K. Ryans, Jr. (2000), “Process Standardization Across Intra- and Inter-cultural Relationships,” Journal of International Business Studies, 31(2), 303-324.

Research Interests

Marketing Strategy; Interorganizational Relationship Management, Global Marketing, International Business; Retailing; Innovation

Research

Title Year Type

Reciprocal Value Sharing in ManufacturerRetailer Relationships: The Case of New Product Introductions

Marketing Letters

2018 Article

The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Journal of Marketing

2018 Article

The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/ Standardization for Profit Growth in Multinational Corporations

Journal of International Marketing

2019 Article

Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects

Journal of Marketing

2019 Article

Short- and Long-term Market Returns of International New Product Codevelopment Alliances

Journal of the Academy of Marketing Sciences

2019 Article