Gregory R. Heim

Blue Bell Creameries Chair in Business
Professor of Information and Operations Management

Biography

Dr. Gregory R. Heim is the Blue Bell Creameries Chair in Business in the Department of Information & Operations Management of Mays Business School at Texas A&M University. He holds an A.B. in economics from The University of Chicago and a business administration Ph.D. in operations and management science from the Carlson School of Management, University of Minnesota.

Dr. Heim’s research interests include topics in service operations, e-service/e-retail operations, management of technology, quality management, mass customization, and retail supply chain management. His research usually involves applied econometrics and data analytics methods. One focus of his research program concerns how technology enables operations management and supply chain management. He also has focused on research in healthcare operations management.

Dr. Heim served from 2016-2021 as a founding Department Editor for the Technology Management area of Journal of Operations Management and co-edited one Special Issue for JOM. He has served in many other editorial roles for top OM/SCM journals. His articles appear in Decision Sciences, Information Systems Research, Journal of Management Information Systems,  Journal of Operations Management, Journal of Service Research, Manufacturing & Service Operations Management, Production and Operations Management, among other journals.

Dr. Heim has taught undergraduate, MS-MIS, MBA, and PhD level courses. His primary teaching passion has involved the course Information Technology for Supply Chain Management, through which he has connected many students to IT Consulting and Tech workforce opportunities. Dr. Heim is a 2012, 2020, and 2021 Distinguished Achievement Award (Teaching; College Level and University Level) recipient.

From 2012 to 2021, Dr. Heim served on the Faculty Senate of Texas A&M University. From 2013-2017, he chaired the Faculty Senate’s Budget Information Committee, charged with examining financial planning processes of the University and with studying Texas budget policies and legislation affecting University budgets. From 2018-2021, he was the Faculty Senate’s representative to the System Employee Benefits Advisory Committee (SEBAC), providing advice about healthcare benefits and retirement benefits.

Prior to his academic career, he was an econometric consultant and worked on engagements for the United States Postal Service, the City of Chicago, and other clients.

Research Interests

Econometrics (applied), data analytics, service operations, e-service operations, operations strategy, management of technology, quality management, mass customization, retail supply chain management, customer returns analysis, RFID, healthcare.

Research

Title Year Type

Impact of Value-Added Service Features in e-Retailing Processes: An Econometric Analysis of Website Functions

Decision Sciences

2014 Article

Service Mix, Market Competition, and Cost Efficiency: A Longitudinal Study of U.S. Hospitals

Journal of Operations Management

2020 Article

Impact of the Value-Based Purchasing Program on Hospital Operations Outcomes: An Econometric Analysis

Journal of Operations Management

2020 Article

Assessing Customer Return Behaviors Through Data Analytics

Journal of Operations Management

2020 Article

Seeing the forest for the trees: Institutional environment impacts on reimbursement processes and healthcare operations.

Journal of Operations Management

2016 Article

Impact of Cyberattacks by Malicious Hackers on the Competition in Software Markets

Journal of Management Information Systems

2020 Article

Outpatient Appointment Block Scheduling Under Patient Heterogeneity and Patient No-Shows

Production and Operations Management

2017 Article

Understanding Physicians’ Online-Offline Behavior Dynamics: An Empirical Study

Information Systems Research

2020 Article

Encounter Satisfaction in E-tailing: Are the Relationships of Order Fulfillment Service Quality with its Antecedents and Consequences Moderated by Historical Satisfaction?

Decision Sciences

2014 Article

Hospital Complexity Impacts on Patient-Level Experiential Quality: Mitigating Roles of Information Technology

Decision Sciences

2019 Article