Narendra Bosukonda

PhD. Student
Department of Marketing


Narendra Bosukonda is a fourth year PhD student in the marketing discipline at Mays Business School, Texas A&M university. His research interests are in the areas of business-to-business(B-to-B) marketing, marketing strategy, strategic alignment and customer satisfaction. Prior to joining the Phd program at Mays Business school, Narendra Bosukonda has worked for companies such as Ashok Leyland and Sutherland Global services in developing market intelligence and conducting market research.



01/2012- 07/2017 Business Development Manager, RAKI INDUSTRIES, Kakinada, India
06/2011- 01/2012 Business Analyst, Sutherland Global Services, Rochester, NY
11/2010- 06/2011 Market Research Analyst, Venture Creations, RIT, Rochester, NY
03/2010- 10/2010 Marketing Intern, Applied Coatings group, Rochester, NY
08/2008- 03/2010 Graduate Student Worker- RIT, Rochester, NY
06/2006- 08/2008 Deputy Manager- New product Development, Ashok Leyland, Chennai, India


2019 Quantitative Marketing and Structural Econometrics Workshop Fellow, Northwestern University & Washington University in St.Louis
2018-Present PhD Enhancement Fellowship, Texas A&M University
2018-Present Department of Marketing Fellowship, Texas A& M University.
2016 Awarded Fellowship of Australian Academy of Business Leadership
2014 Member of Indian Delegation at Asian Forging Conference, Taiwan
2010 Awarded 2nd place at RIT Business plan competition, Rochester NY, USA
2010 Awarded 2nd place at Whitman Business case competition, Syracuse, NY, USA
2010 Awarded Membership of Honors Societies, Phi Kappa Phi & Beta Gamma Sigma
2009 Awarded Turnaround Management Award, Rochester, NY, USA
2009 Awarded Donald Christine Trues dale Scholarship at RIT, Rochester, NY, USA

Research Interests

B-to-B marketing, Strategic alignment, Relationship marketing