Paul S. Busch
Texas A&M University System Regents Professor (Retired)
Presidential Professor for Teaching Excellence (Retired)
Professor of Marketing (Retired)
Dr. Paul S. Busch retired in 2021 as a Texas A&M University System Regents Professor of Marketing, Presidential Professor for Teaching Excellence, and Professor of Marketing at Mays Business School – Texas A&M University. He was a Professor and Head of the Department of Marketing at Texas A&M University from 1986 to 1996. From 1977 to 1986, he served on the faculty of the Graduate School of Business at the University of Wisconsin-Madison.
He has published over 40 articles, some of which have appeared in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Decision Sciences, Journal of Business Research, Journal of Brand Management, Journal of Business and Industrial Marketing, and Journal of Organizational Change Management. He has co-authored (with Professor Mike Houston) an introductory marketing text, Marketing Strategic Foundations, published by Richard D. Irwin, Inc.
Dr. Busch’s research and teaching interests are in the areas of innovation, new product development, branding, personal selling and sales management, advertising and promotion. Currently he is applying the philosophy and tools of positive psychology, with an emphasis on Gallup’s Clifton’s StrengthsFinder, in his teaching and research.
Dr. Busch’s many recognitions include: Outstanding Marketing Teacher Award, Academy of Marketing Science, 2013; Service Excellence Award, Mays Business School, 2012; Mays Faculty Fellowship for Teaching Innovation, Mays Business School, 2008; Distinguished Achievement Award, College Level (2007) and University Level (2008), Association of Former Students; and the A. D. Welliver Faculty Summer Fellowship, The Boeing Company, 2002.
Dr. Busch has been a member of the Editorial Review Boards of: Journal of Marketing (1979-1996), and currently serves on the boards of Journal of Business-to-Business Marketing. In 1980, he was Chairperson of the American Marketing Association (AMA) National Educators’ Meetings. From 1983-85, he served on the AMA Board of Directors and served as Vice President of the Education Division of the AMA form 1984-85. From 1992-94, he served as chair of the AMA/Irwin Distinguished Marketing Educator Selection Committee.
Dr. Busch currently sits on the Board of Directors for Painless Performance Products (Fort Worth, TX) and the Scott and White Health Plan (Temple, TX.) Prior to becoming an academic, Dr. Busch worked in retailing and as a sales representative. He has conducted marketing research and served as a marketing consultant to organizations in a wide variety of industries including: manufacturing, health care, public utilities, retailing, consumer package goods, federal highways administration, defense, information technology, university administration, and energy.
The practical application of academic research to industry is a hallmark of Dr. Busch’s career. Major consulting assignments have been completed with Sperry Rand Corporation, Coca-Cola, Wisconsin Association of Manufacturers, Small Business Administration, University of Wisconsin Hospitals and Clinics, Graduate Institute of Bank Marketing (at Louisiana State University), Center for Advanced Study on Health Care Fiscal Management (at the University of Wisconsin Graduate School of Business), Mississippi Valley Gas Company, United Division of Pfizer, Star Furniture (with Sachnowitz & Co. Marketing and Advertising), Texas A&M University Physical Plant and Office of Continuous Improvement, the U.S. Department of Transportation Federal Highway Administration, Lockheed Martin, National Sanitary Supply Guest Amenities Group, Stewart & Stevenson (with Albrecht Advertising Agency), Silestone (with Freed Advertising) and Lockheed Martin
Executive development assignments include work with Halliburton, BMC Software, and the U.S. Army Community and Family Support Center (completed in conjunction with the Texas A&M University, Mays Business School’s Center for Executive Development), and the Entrepreneurship Bootcamp for Veterans with Disabilities (with Mays Business School’s Center for New Ventures and Entrepreneurship).