Rahul Suhag
Assistant Professor, Arch H. Aplin III '80 Department of MarketingBiography
Rahul Suhag is an Assistant Professor of Marketing at the Mays Business School, Texas A&M University. He earned his Ph.D. in Business Administration, specializing in Quantitative Marketing, from the University of North Carolina at Chapel Hill. He is passionate about leveraging data-driven insights to create value for businesses and drive sustainable competitive advantage. His research interests include causal inference, machine learning, and empirical industrial organization (IO), with a particular focus on Marketing to Entrepreneurs and Responsible Marketing by Brands. Rahul also teaches marketing research at Mays. His dissertation work received the Latané Outstanding PhD Student Award 2024.
Courses Taught:
Marketing Research (323)