Soohyung "Ralph" Park

Ph.D. Student
Department of Marketing


Soohyung Park (“Ralph”) is a third year Ph.D. student in the Department of Marketing at Mays Business School. His current research interests involve empirical marketing strategy.  (Topics of interest include, but not limited to: Innovation and Customer-centric organization structure)

He has work experience in marketing research and corporate brand strategy fields.

Ralph holds a MS in Marketing from Texas A&M University and bachelor’s degrees (BBA and BA – Dual degree) from Sogang University in Seoul, Korea.



Research Interests

Empirical Marketing Strategy