Hari Sridhar

Joe Foster' 56 Chair in Business Leadership (effective Sep 2019)
Professor of Marketing
Presidential Impact Fellow
Research Director, Sales Leadership Institute

Biography

Hari Sridhar is Professor of Marketing, holder of the Joe Foster ’56 Chair in Business (effective Sep 1, 2019), and Research Director of the Sales Leadership Institute at Mays Business School, Texas A&M University. Prior to Texas A&M, he worked at the Broad College of Business at Michigan State University and Smeal College of Business at Penn State University. He holds a B.E. in Mechanical Engineering from R.V. College of Engineering in Bangalore, India, an MS in Engineering Management from the University of Missouri- Rolla and Ph.D. from University of Missouri-Columbia.

Sridhar’s expertise is in the use and development of advanced data science to helps address firm’s challenges in strategic planning, resource allocation, marketing effectiveness. His current focus is on the deployment of machine learning to companies in the business-to-business (energy, education, media) sector.

Sridhar has published in various top-tier academic and practitioner outlets  (e.g., Harvard Business Review, Marketing Science, Journal of Marketing, Journal of Marketing Research).  He currently serves as Area Editor for the Journal of Marketing Research, Journal of Marketing, and Journal of the Academy of Marketing Science, and is on the Editorial Board of  Journal of Retailing. His research has been featured in National Public Radio (NPR), Reuters Inc., FOX News, Forbes, and Booz & Co. and won several research awards. He was recognized as one of Marketing Science Institute’s Young Scholar award and in 2014, he was the youngest and only untenured faculty to receive the Varadarajan Award for Early Career Contributions to Marketing Strategy Research.

Sridhar is also an award-winning teacher being recognized by Penn State University, Texas A&M University, and chosen as “40 Most Outstanding MBA Professors Under 40” by Poets and Quants in 2018. Sridhar is a co-author of a book titled Marketing Strategy: Based on First Principles and Data Analytics, currently being used in several top business schools in the world.

Sridhar has advised numerous companies on data science and strategic planning issues, having worked with companies such as Avery Dennison, Dow Chemicals, IBM, Kansas City Public Schools, Microsoft, Schlumberger, SNC- Lavalin, St. Gobain, Seattle Times, and TEEX.

Research

Title Year Type

A Study Shows the Best Times of Day to Post to Social Media

Harvard Business Review

2018 Article

Scheduling Content on Social Media: Theory, Evidence, and Application

Journal of Marketing

2018 Article

Promotions as competitive reactions to recalls and their consequences

Journal of the Academy of Marketing Science

2018 Article

Rising prices under declining preferences: the case of the US print newspaper industry

Marketing Science

2018 Article

The Unequal Effects of Partisanships on Brands

Harvard Business Review

2018 Article