Shrihari Sridhar

Joe Foster' 56 Chair in Business Leadership
Professor of Marketing
Presidential Impact Fellow
Research Director, Reynolds and Reynolds Sales Leadership Institute

Biography

Shrihari (Hari) Sridhar is Professor of Marketing, holder of the Joe Foster ’56 Chair in Business Leadership, and Research Director of the Sales Leadership Institute at Mays Business School, Texas A&M University. Prior to Texas A&M, he worked at the Broad College of Business at Michigan State University and Smeal College of Business at Penn State University. He holds a B.E. in Mechanical Engineering from R.V. College of Engineering in Bangalore, India, an MS in Engineering Management from the University of Missouri- Rolla and Ph.D. from University of Missouri-Columbia.

Dr. Sridhar builds original quantitative models to help CEOs and board members take the guesswork out of strategy formulation, financial planning and strategy execution. His focus is the business-to-business (energy, K-12 education, media) and healthcare sectors. Dr. Sridhar has advised numerous companies such as the ABS Group, Allredi, Avery Dennison, DistributionNOW,  Dow Chemicals, Evosite, HHAeXchange, IBM, Kansas City Public Schools, Microsoft, P-66, Schlumberger, SNC- Lavalin, Sodexo E&R, St. Gobain, Seattle Times, Sysco Foods and TEEX on strategy science.

Dr. Sridhar’s work has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, Harvard Business Review, among others. Dr. Sridhar has been included among the Top 50 marketing scholars seven years in a row.  He currently serves as Associate Editor for the Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science.  Dr. Sridhar’s research was a finalist for the Marketing Science Institute/H. Paul Root Award.

Dr. Sridhar’s research is featured in Aviation Week, Booz & Co., Forbes, Fox News, Houston Business Journal, Houston Chronicle, National Public Radio (NPR), and Reuters Inc.  He was recognized as a Marketing Science Institute Young Scholar in 2013 and Marketing Science Institute Scholar in 2020. He received the Varadarajan Award for Early Career Contributions to Marketing Strategy Research in 2014. In 2018, Texas A&M University recognized Dr. Sridhar as Presidential Impact Fellow, a recognition for his scholarly research impact.

Dr. Sridhar is also an award-winning teacher being recognized by Texas A&M University, Penn State University, and chosen as “40 Most Outstanding MBA Professors Under 40” by Poets and Quants in 2018. Dr. Sridhar is a co-author of a book titled Marketing Strategy: Based on First Principles and Data Analytics, currently being used in over 75 business schools in the world.

Research

Title Year Type

A Study Shows the Best Times of Day to Post to Social Media

Harvard Business Review

2018 Article

Scheduling Content on Social Media: Theory, Evidence, and Application

Journal of Marketing

2018 Article

Promotions as competitive reactions to recalls and their consequences

Journal of the Academy of Marketing Science

2018 Article

Rising prices under declining preferences: the case of the US print newspaper industry

Marketing Science

2018 Article

The Unequal Effects of Partisanships on Brands

Harvard Business Review

2018 Article

Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

Journal of Marketing

2020 Article