Suresh Ramanathan

Professor of Marketing
David R. Norcom '73 Endowed Professor


Suresh Ramanathan (Ph.D., New York U.), is Professor of Marketing and holds the David R. Norcom’73 Endowed Professorship in the Mays Business School at Texas A&M University. He received his Ph.D. in Marketing from the Stern School of Business at New York University in 2002. He also holds a B.Tech. in Chemical Engineering from the Indian Institute of Technology, Delhi and an MBA from the Indian Institute of Management, Calcutta. Suresh has a wealth of both industry and academic experience. Prior to joining the Ph.D. program at Stern, Suresh worked with Unilever in their tea and coffee business for three years and then moved to the world of advertising, where he worked with JWT, Lintas, and McCann-Erickson for seven years. He also had a brief stint with MTV India where he was part of the core team responsible for launching the channel in India. After graduating from Stern, Suresh was on the faculty at the University of Chicago Booth School of Business for nine years, teaching in their full-time, evening, and weekend MBA programs.

Suresh studies the dynamics of affective and motivational processes in judgments and choice. His research focuses on the role of changing emotions and goals in different domains, such as social consumption of experiences, self-control and impulsive behavior, health-related marketing and sales promotion effectiveness. He is on the Editorial Board of the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Retailing, and also serves as an ad hoc reviewer for several other journals in marketing. He has published his work in the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Psychological Science and Marketing Letters. In 2007, Suresh was identified by the Marketing Science Institute as a leading Emerging Scholar, in recognition of his work and potential. He is also the recipient of the SCP-Sheth Foundation award for best doctoral dissertation proposal in 2001, and the Herman Krooss award for best doctoral dissertation at the Stern School of Business in 2002.

Suresh teaches Marketing Management and Consumer Behavior in the MBA/PMBA and MS Marketing programs at Mays.  In addition, he teaches a module on Brand Strategy  in the EMBA program. He is also closely involved in executive education with the Center for Executive Development.

Research Interests

Self-Control and Desires, Social Contagion, Emotion Dynamics, Goals, Sales Promotions and Shopper Marketing, Health-Related Marketing