Taotao Ye

Ph.D. Student
Department of Marketing


Taotao Ye is a fourth-year Ph.D. student in Business Administration (Marketing) at Mays Business School, Texas A&M University. His research interests lie in the areas of mobile marketing, digital marketing. His research studies how consumers’ mobile app usage can better predict their lifetime value. He also studies the impact of store closures and in-app payment methods introduction on both consumers and retailers. He applies causal modeling, machine learning, Bayesian statistics, and other quantitative methods to real-world data.

Research Interests

Retailing, Mobile marketing, Digital marketing, Quantitative marketing, Machine learning