Venkatesh Shankar

Coleman Chair Professor in Marketing
Director of Research, Center for Retailing Studies

Biography

Venkatesh (Venky) Shankar is Professor of Marketing and Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence. Shankar has a Ph.D. in marketing from the Kellogg Graduate School of Management, Northwestern University and has corporate experience in the areas of marketing and international business development. He has worked in diverse countries.

He has been recognized as one among the World’s Most Influential Scientific Minds, as one among the Top 1% of Marketing Scientists, as a Top 10 Innovation Scholar, and as a Top Retail Influencer. He is a winner of the 2017 AMS/Cutco Vector Outstanding Marketing Educator Award, 2015 Indian Institute of Technology (IIT), Kharagpur Distinguished Alumnus Award, 2013 Indian Institute of Management (IIM), Calcutta Distinguished Alumnus Award, 2013-2014 Retailing Lifetime Achievement Award, 2012 Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy, 2006 Robert Clarke Award for the Outstanding Direct and Interactive Marketing Educator, 2014 EMAC-IJRM Steenkamp Award for the article with long-term marketing impact, 2014 Best Services Article Award from American Marketing Association (AMA), 2001 IBM Faculty Partnership Award, the 1999 Paul Green Award for the Best Article in Journal of Marketing Research, the 2000 Don Lehmann Award for the Best Dissertation-based Article in an AMA journal, and the 2008 Sheth Award for the best paper in the Journal of Academy of Marketing Science. The Shankar-Spiegel Award from the Direct Marketing Educational Foundation is named in his honor. He has published in academic journals such as the Journal of Marketing ResearchManagement ScienceMarketing ScienceStrategic Management JournalJournal of MarketingJournal of Public Policy and MarketingJournal of RetailingHarvard Business Review, and Sloan Management Review, and in business periodicals such as Wall Street Journal and Financial Times. He is ex-President of the Marketing Strategy SIG, AMA and serves on the Chief Marketing Officers (CMO) council and Business-to-Business (B2B) Leadership Board. He is a 15-time Faculty Fellow of the AMA Doctoral Consortium. He is Editor Emeritus of the Journal of Interactive Marketing and is an ex-academic Trustee of the MSI. He is also ex-associate editor of the Journal of Marketing Research, ex-associate editor of Management Science, and ex-Area Editor, Journal of Marketing. He also serves on the advisory boards of the Journal of Retailing and Journal of Interactive Marketing. He has been a keynote speaker in several conferences and has delivered over 500 presentations in countries ranging from Australia to the Netherlands. He is a three-time winner of the Krowe Award for Teaching and has taught Marketing Management, Digital Business Strategy, Marketing Strategy, Marketing Analytics, Customer Value Management, Innovation and New Product Management, Marketing Research, and International Marketing. He has been a visiting faculty at Stanford University, MIT, INSEAD, Singapore Management University, SDA Bocconi, Chinese European International Business School, and the Indian School of Business. He is co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing. He is a Research Fellow of Northwestern University’s Retail Analytics Council.

Shankar has consulting or executive teaching experience with organizations such as Allstate, Cap Gemini Ernst & Young, Colgate Palmolive, Deloitte, GlaxoSmithKline, Halliburton, Hewlett Packard, HSBC, Humana, IBM, Infosys, Intel, Lockheed Martin, Lucent Technologies, Mahindra, Marriott International, Medtronic, Microsoft, Northrop Grumman, PepsiCo, PNC Bank, Philips, and Volvo. He has made several appearances on CNN, C-SPAN and Voice of America. He is/has been on many advisory boards, including, Alert Innovation and Ingenium Corporation. He has served as an expert witness in legal cases.

Research Interests

Artificial Intelligence, Digital Marketing, Marketing Strategy, Retailing, Innovation, Mobile Marketing, Pricing, International Marketing, Branding

Research

Title Year Type

Generating Technology Evolution Prediction Intervals Using a Bootstrap Method

ASME Journal of Mechanical Design

2019 Article

System Evolution Prediction and Manipulation Using a Lotka-Volterra Ecosystem Model

Design Studies

2019 Article

Pricing Model for Hybrid Bundles: Analytical Model and Insights

Journal of Retailing

2016 Article

Pricing Hybrid Bundles by Understanding the Drivers of Willingness to Pay

Journal of Academy of Marketing Science

2018 Article

From Browsing to Beyond: The Needs-Adaptive Shopper Journey Model

Journal of Association of Consumer Research

2018 Article

Shaping the Future: Product Performance Evolution Prediction and Manipulation Using Lotka-Volterra Equations

ASME Journal of Mechanical Design

2018 Article

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of Interactive Marketing

2016 Article

Mobile Marketing: The Way Forward

Journal of Interactive Marketing

2016 Article

Innovation Metrics

John Wiley & Sons

2011 Book Chapter

Mays Spotlights