William M. Pride

Professor of Marketing


William M. Pride is Professor of Marketing, at Mays Business School at Texas A&M University.

Dr. Pride’s research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of journals including Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is co-author of an introductory level marketing text and an introduction to business text.