Manjit S. Yadav

Department Head
Department of Marketing
Professor of Marketing
Macy's Foundation Professor


Manjit S. Yadav is the Macy’s Foundation Professor and Professor of Marketing, Mays Business School, Texas A&M University.  Dr. Yadav obtained his Ph.D. in marketing from Virginia Tech. He joined the faculty at Texas A&M University in 1990.

Dr. Yadav’s current research focuses on marketing strategy in digital environments, particularly issues related to innovation and technological change. His work has been published in a number of leading journals, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Sloan Management Review.  He is the Editor of AMS Review and a member of the Editorial Boards of Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Interactive Marketing.  Dr. Yadav is a recipient of the Harold H. Maynard Award that recognizes an article published in Journal of Marketing “for its significant contribution to marketing theory and thought.”

Dr. Yadav has taught at the undergraduate (Strategic Digital Marketing, Product Management, Marketing Research), masters (Digital Marketing Strategy, Marketing Strategy, Product Innovation), and doctoral levels (Seminar in Consumer Behavior). He also teaches in the Mays Business School’s Center for Executive Development. Dr. Yadav is a recipient of the Faculty Distinguished Achievement Award in Teaching (Mays Business School, Texas A&M University).

Dr. Yadav’s presentations to industry groups focus primarily on strategic implications of digital technologies for marketing.  Consulting and executive development assignments have been completed with The Guest Amenities Group, Halliburton, and Telecom Italia.  Dr. Yadav co-chaired American Marketing Association’s Faculty Consortium on E-Commerce held at Texas A&M University.


Title Year Type

Making Emerging Phenomena a Research Priority

Journal of the Academy of Marketing Science

2018 Article

Personal Accounts and an Anatomy of Conceptual and Theoretical Articles in the Special Issue

Journal of Marketing Management

2019 Article