Manjit S. Yadav

Department Head
Department of Marketing
Professor of Marketing
Macy's Foundation Professor


Manjit S. Yadav is the Macy’s Foundation Professor and Head of the Department of Marketing in the Mays Business School at Texas A&M University.  He joined the faculty at Texas A&M University in 1990.

Dr. Yadav’s research program focuses on marketing strategy in digital environments, particularly issues related to innovation and technological change. His work has been published in a number of leading journals, including Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Consumer Research.  He is a former Editor of AMS Review. He is currently an Area Editor of Journal of the Academy of Marketing Science and a Senior Advisory Board member of the Journal of Marketing Management. He also serves as a member of the Editorial Boards of Journal of Marketing, Journal of Retailing, and Journal of Interactive Marketing.  Dr. Yadav is a recipient of the Sheth Foundation/Journal of Marketing Award that recognizes an article “that has made long-term contributions to the field of marketing.” He has also been honored twice with the Shelby D. Hunt/Harold H. Maynard Award that recognizes an article published in the Journal of Marketing “for its significant contribution to marketing theory and thought.”

Dr. Yadav has taught at the undergraduate (Marketing Strategy, Strategic Digital Marketing, Product Management, Marketing Research), masters (Marketing Strategy, Digital Transformation, Product Innovation), and doctoral levels (Seminar in Consumer Behavior). He also teaches in the Mays Business School’s Center for Executive Development. Dr. Yadav is a recipient of the Faculty Distinguished Achievement Award in Teaching (Mays Business School, Texas A&M University).

Dr. Yadav’s presentations to industry groups focus primarily on strategic implications of digital technologies for marketing.  Consulting and executive development assignments have been completed with The Millennium Alliance, The Guest Amenities Group, Halliburton, Telecom Italia, and other organizations.  Dr. Yadav co-chaired American Marketing Association’s Faculty Consortium on E-Commerce held at Texas A&M University.


Title Year Type

Making Emerging Phenomena a Research Priority

Journal of the Academy of Marketing Science

2018 Article

Personal Accounts and an Anatomy of Conceptual and Theoretical Articles in the Special Issue

Journal of Marketing Management

2019 Article