Yun (Alicia) Wang

Ph.D. Student
Department of Marketing


Yun (Alicia) Wang is a Ph.D. candidate in marketing (strategy/quantitative track) at the Mays Business School, Texas A&M University. She is an analytical and empirical modeler with research interests in advertising strategy, platform competition, consumer search, bounded rationality, and competitive strategy. Prior to joining the Mays Ph.D. program, she worked as a product manager at China Unicom and China-ASEAN Information Harbor Corporation. She holds an M.A. in economics from Waseda University and a B.B.A. in Accounting from Shanghai University of Finance and Economics.