Yun (Alicia) Wang

Ph.D. Student
Department of Marketing


Yun (Alicia) Wang is a fourth-year Ph.D. student in the Business Administration (Marketing) in the Mays Business School of Texas A&M University. Her research interests are in the area of competitive strategy and behavioral economics. Her current work focuses on consumer search theory, bounded rationality, pricing, advertising, and platforms. Prior to joining the Mays Ph.D. program, she worked as a product manager at China Unicom and China-ASEAN Information Harbor Corporation. She holds an M.A. in economics from Waseda University and a B.A. in Accounting from Shanghai University of Finance and Economics.