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The Flex Online MS Marketing program emphasizes cutting-edge marketing concepts, tools, and techniques in real-world business settings. This program offers the same world-class education as our prestigious in-person marketing program, available anywhere. Students develop strategic thinking and business leadership skills through hands-on marketing experience and participation in real-world projects.

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Curriculum

The curriculum for the Flex Online MS Marketing program is 36 hours.

Survey of Marketing
Research for Marketing Decisions
Analyzing Consumer Behavior
Marketing and Branding Communication
Marketing Strategy
Serving Retail and Business Customers
Digital Strategy for Competitive Advantage
Analytics and Data Visualization
Advanced Analytics and Data Visualization
Practical and Trending Issues in Marketing
AI in Business and Marketing Operations
Marketing Consulting Capstone

Program Courses

The curriculum for the Flex Online MS Marketing program is 36 hours.

Year One

Fall:

Survey of Marketing
Research for Marketing Decisions

Spring:

Analyzing Consumer Behavior
Marketing and Branding Communication

Summer:

Marketing Strategy
Serving Retail and Business Customers

Year Two

Fall:

Digital Strategy for Competitive Advantage
Analytics and Data Visualization

Spring:

Advanced Analytics and Data Visualization
Practical and Trending Issues in Marketing

Summer:

AI in Business and Marketing Operations
Marketing Consulting Capstone

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