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The Flex Online MS Marketing program emphasizes cutting-edge marketing concepts, tools, and techniques in real-world business settings. This program offers the same world-class education as our prestigious in-person marketing program, available anywhere. Students develop strategic thinking and business leadership skills through hands-on marketing experience and participation in real-world projects.
Request InformationCurriculum
The curriculum for the Flex Online MS Marketing program is 36 hours.
- Principles of Marketing
- Research for Marketing Decisions
- Consumer Behavior
- Introduction to Marketing Analytics and Data Visualization
- Marketing Communication and Branding
- Marketing Strategy
- Advanced Marketing Analytics and Data Visualization
- Digital Strategy for Competitive Advantage
- Product Innovation and Services Marketing
- Business-to-Business Marketing and Sales Leadership
- Customer-Centric and Data-Driven Organizations
- Marketing Consulting Capstone
Program Courses
The curriculum for the Flex Online MS Marketing program is 36 hours.
Summer – 5 weeks, 9 credit hours
- Data-Driven Marketing
- Marketing Metrics and Accountability
- Research for Marketing Decisions
Fall – 15 weeks, 13 credit hours
- Marketing Practicum
- Strategic Digital Marketing
- Analytics I
- Buyer Behavior
- Professional Development and Trending Topics
Winter – 3 weeks, 2 credit hours
- Applied Marketing Projects designed to “Advance the World’s Prosperity”
Spring – 15 weeks, 12 credit hours
- Marketing Practicum
- Data Visualization for Marketers
- Analytics II
- Branding and Marketing Communications
- Services Marketing
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