The stands at Kyle Field with a sign that says Home of the 12th Man

MS Sport Business Analytics

Make a Big Impact on Any Team

The Master of Science in Sport Business Analytics combines the No. 1-ranked MS Analytics program with the specialized sport-industry expertise of our faculty and program board members. Grounded in business fundamentals and cutting-edge analytics, this innovative program will equip professionals with the skills to make strategic data-driven decisions as leaders in the sport analytics industry. 

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Industry-Relevant Curriculum

The curriculum emphasizes quantitative analysis, data visualization, predictive modeling, and the use of industry-standard tools and software.

Real World Application

With strong ties to professional and collegiate athletics, as well as access to high-level experiential learning opportunities, students will gain real-world experience that positions them for immediate impact in roles such as data analyst, business intelligence coordinator, or player performance specialist.

Career Acceleration

Graduates will be prepared for careers in sport organizations, media companies, athletic departments, and analytics firms, where they will utilize data to inform strategy and drive performance.

Industry Experts

The founding and industry boards are made up of professionals and former students with deep connections in the industry.