Brand Tone

Mays’ tone is expressed through its people and their stories. Students, faculty, staff, and former students are highly accomplished, self-assured, and yet open and giving of themselves. The Mays tone should feel smart and engaged, intimate and collegial, and yet somewhat informal, as though you’re engaged in conversation with industry and thought leaders. Visually, it is up-close and personal, captures an unguarded moment, and is focused on people and personalities and less on their surroundings.