Mays Business School’s Marketing, Communications, and Public Relations (MarCom) team exists to empower Mays’ members to own and extend the Mays brand at every touchpoint. The MarCom team strives to:
- Increase awareness of the school’s brand, programs, and activities.
- Positively influence the school’s reputation as a thought leader by promoting its innovative research, impactful education, and leadership within an inclusive, global community.
- Ensure the school’s brand is promoted in an authentic, compelling, and consistent manner across all channels.
- Serve as school- and community-wide thought leaders and consultants in branding, communications, creative, design, editorial, marketing, planning, and promotions.
Marketing and Communications
Strategic planning, execution, and measurement of marketing and/or communications campaigns; branding and messaging
Creative consulting, coordination, and support for collaborative marketing initiatives, including graphic design, experience design, art direction, photography, videography, editorial design, and print and digital media
Developing and distributing news releases; fielding and coordinating media interviews for faculty and staff; identifying media opportunities and pitching subject matter experts; tracking media mentions
Strategic consulting for editing and writing news stories, copy, social media, and other communication materials
Website development, maintenance, and content management system training