Writing for the Web
- Paragraphs should be short; 7-8 lines at most. Web pages should be no more than 500 words. Paragraphs should be no more than 70 words and/or no more than six sentences. Sentences should be no more than 20 words.
- Subheadings, pull-out quotes, bullet points and numbered lists should be used liberally.
- Use bold for emphasis on a keyword phrase or sentence—never caps, italics or quotes.
- Italics used only in citations or summaries.
- FAQ content should be written out and explained in paragraph detail with headings related to the question being answered. FAQs are not permitted on the site.
- Long content should include a short 2-3 line summary at the beginning.
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