Through its first-annual Holiday Smiles Program, the college’s Center for Retailing Studies (CRS), the Retailing Society and corporate partners helped make the holidays special for less fortunate children in the Brazos Valley area. Student members of the Retailing Society worked with Brazos Valley Interfaith Outreach, a local charitable organization, to arrange the program. Drawing on its local sponsor companies, the CRS and Retailing Society provided 33 children with toys, candy, clothes, shoes and school supplies. Companies generously donating to the project included: JCPenney, Office Depot, Payless ShoeSource, Target, Toys R Us and Wal-Mart.
“Our goal is to bring the spirit of Christmas to more children in the Brazos Valley. We want to play a role in ensuring that all children wake up on Christmas morning with a smile on their face,” said Dr. David Szymanski, director of the Center for Retailing Studies.