Contributing significant research is central to a career in academia. And, when it comes to research, marketing professor Rajan Varadarajan is considered one of the best, so say his peers.

Varadarajan, who also serves as department head, was recently named the recipient of the American Marketing Association’s Harold H. Maynard Award. The annual award recognizes the contributor of the most noteworthy article published in the Journal of Marketing.

The award is decided by journal readers who vote on their top three articles. Rajan’s article, “Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy,” was co-authored by two Mays doctoral students, Satish Jayachandran & J. Chris White.

“This is the thirteenth paper I’ve submitted to the journal and each time you hope you will receive recognition,” says Varadarajan of the award