Marketing Professor Paul Busch will spend the summer learning first-hand the intricacies and realities of the industrial workplace.

Busch was selected to the highly competitive A.D. Welliver Faculty Summer Fellowship at Boeing Co., which gives nine faculty members from around the country the opportunity to learn from industry engineers and professionals at Boeing’s offices in Seattle, Washington.

The goal of the eight-week program is to give the fellows a solid understanding of the issues in the industry, so they can incorporate those issues into their classroom curricula. The fellows will be exposed to issues such as the true meaning of being customer driven, the business realities of a global marketplace, using cycle time, cost and quality as measures, teamwork, and the role of people skills in engineering.