Keeping tabs on the opinions of today’s college students is important for many retailers. They are after all the next generation of big spenders. More importantly, they are tomorrow’s workforce.

Chain Store Age magazine recently followed several Mays marketing students, giving them the opportunity to voice their opinions on the state of retailing today. The cover story featured retailing students Ryan Silvashy, Tracy Shaw, Allyson Sanchez, Robyn Bairrington, Jason Stewart, Kenny Kwong, Tamim Chuodhury and Eileen Yu.

The group was quick to comment on which retailers have really hit the mark and those that have lost sight of things like customer service and differentiation. The students also discussed why they love retail — it offers the chance to solve problems, be creative and compete.

The article also highlighted the college’s Center for Retailing Studies and the success it’s had in educating future retailers in the classroom as well as through its student organization, the Retailing Society.