Former doctoral student, Kathy Seiders, was recently interviewed on “60 Minutes” about retailer Malden Mills. Seiders is an associate professor of marketing at Babson College, where she focuses on retailing strategy, consumer shopping behavior, food marketing and service quality.

While at the Mays College, Seiders was affiliated with the Center for Retailing Studies. Her research has appeared in numerous academic journals and has been featured in such publications as the New York Times, the Los Angeles Times, Inc. Magazine and USA Today.