Harley Davidson Chairman and CEO Jeffrey L. Bluestein was presented the 2003 M.B. Zale Visionary Merchant Award from the Center for Retailing Studies. Delivering the 6th annual M.B. Zale Visionary Merchant Lecture in April, Bluestein credited quality products and customer loyalty for the 100-year-old company’s success.

“We’ve been great students of our customers,” said Bluestein, who received a standing ovation from devoted Harley Davidson riders from the Bryan/College Station area. “We’ve spent a lot of time with them. Learned from them about what they are dreaming about. What they would love to do. How they would like to live their lives. And then set about the task of helping to fulfill their dreams.”

The M.B. Zale Visionary Merchant Lecture Series celebrates innovative merchandising and recognizes M.B. Zale’s vision and outstanding achievements in retailing. Zale founded the Zale Corp., an international jewelry chain, in 1924 and is widely respected as one of the giants in retailing. His son, Don, a member of Texas A&M’s Class of 1955 and chairman of the M.B. and Edna Zale Foundation, helped create the Center for Retailing Studies in 1983.