Distinguished Professor of Marketing Dr. Leonard Berry received the 2003 American Marketing Association Services Marketing Special Interest Group Best Article on Services Marketing award.

The article, “Understanding Service Convenience,” was published in the July 2002 issue of the Journal of Marketing. Kathleen Seiders, who received her PhD in marketing from Texas A&M and is currently on the faculty of Boston College, and Dhruv Grewal, co-editor of the Journal of Retailing and Toyota Chaired Professor at Babson College, co-authored the article with Berry.