Mays doctoral graduates Dr. Kathleen Seiders ’95 and Dr. Glenn Voss ’94 have been selected to co-chair the 2005 American Marketing Association Winter Marketing Educators’ Conference.
The conference, “Understanding Diverse and Emerging Markets, Technologies, and Strategies,” will be held in San Antonio in February 2005. It will focus on the ways in which sophisticated marketing technologies allow marketers to better understand buyer behavior, and in turn, reach diverse segments more efficiently.
Seiders is an associate professor of marketing at Boston College. Her research has been published in the Journal of Marketing, Organizational Dynamics and the Journal of Retailing, among others.
Voss is an associate professor of management at North Carolina State University. His research has been published in the Journal of the Academy of Marketing Research and Journal of Retailing, among numerous others.
Categories: Former Students