Professor and Coleman Chair in Marketing Dr. Venky Shankar’s paper, “An Empirically Derived Taxonomy of Retailer Pricing Strategies,” was voted runner-up for the 2004 Journal of Retailing Best Paper Award. Co-authored with Journal of Marketing editor Ruth Bolton, this paper focuses on pricing strategies, particularly pricing at a brand-store level as opposed to a store or chain level.

Joining Mays this fall from the University of Maryland, Shankar received the Krowe Award for Outstanding Teaching in 1997, 2001 and 2002. He won the IBM Faculty Partnership Award in 2001 and the Paul Green Award for Best Article published in the Journal of Marketing Research in
1999.