Distinguished Professor of MarketingÂ Len BerryÂ found his research on another distinguished list at The Sloan Management Review: That of top-seller with two articles on which he was lead author ranking in the top ten best-selling reprints in the corporate market during fall 2004.
The quarterly review is published by MIT’s Sloan School of Management. Berry is the only author to appear twice on the “Top 10 Best Sellers” list in the corporate market.
Ranked No. 1 is “Listening to the Customer â€” The Concept of a Service-Quality Information System,” co-authored with former Mays colleague A. Parasuraman. Coming in at No. 8 is “Managing the Total Customer Experience,” co-authored with Lewis P. Carbone and Stephen H. Haeckel.