Marketing Professor Jeffrey Conant added a second university-wide professorship to his name in March with the Eppright Professorship in Undergraduate Teaching Excellence.

Conant, who last year was appointed a Presidential Professor for Teaching Excellence, is one of five Texas A&M faculty members named to the three-year university professorships. Conant is well known for research that delves into the elements of effective teaching, work he first started with colleagues in 1988 to provide insights into how marketing’s top teachers practice their craft.

His teaching philosophy is based on five key areas of importance: Course structure and organization, class atmospherics, student involvement, experiential projects and instructor availability.

Conant joined Mays as an assistant professor in 1986 and has received numerous awards for teaching at both the undergraduate and master’s levels. He is also a distinguished scholar, receiving the Journal of Marketing Education‘s Outstanding Article of the Year Award three times.