Marketing Associate Professor and PhD AdviserÂ James LeighÂ was named the 2005 Journal of Advertising Outstanding Reviewer in April during the American Academy of Advertising’s annual conference.
Leigh is also a former recipient of theÂ Journal of Marketing and Public PolicyOutstanding Reviewer award. He joined the business school in 1981 and has published more than 25 articles, most extensively in theÂ Journal of Advertisingand theÂ Journal of Advertising Research.
A research article by fellow Marketing ProfessorÂ Venkatesh ShankarÂ was also recognized recently as being among the top three most frequently downloaded at theÂ Journal of the Academy of Marketing Science‘s Web site. The 2004 paper, co-authored with Shun Yin Lam, Eramilli Krishna and Bvsn Murthy, is entitled “Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context.”
Shankar, who joined the Mays faculty in 2004, specializes in digital business, competitive strategy, international marketing, pricing, retailing, new product development and biotechnology.
Categories: Departments, Faculty