Associate Professor of Marketing and PhD Advisor Jim Leigh was included in an experts’ survey detailing the influences and future of advertising research in a summer 2005 Journal of Advertising article, “Perspectives on Advertising Research.”

In the article, authors Les Carlson, Stephen J. Grove and Marla Royne Stafford queried 13 Academy of Advertising Outstanding Contribution to Research Award recipients on their approach to ad research and where the field should be headed.

Leigh garnered the research honor in 1995, joining a select group of scholars who are at least 20 years beyond their PhD and have made substantial contributions to the advertising discipline. Leigh was also named a 2005 Journal of Advertising Outstanding Reviewer.