In August, Marketing Professor Venkatesh Shankar met with the Deputy Prime Minister of Singapore, S. Jayakumar, to discuss how to best improve Singapore’s global competitiveness.

The tiny island country off the coast of Malaysia — roughly three times the size of Washington, D.C. — became one of the world’s most prosperous countries through its international trading links after it achieved independence in 1965. Singapore’s success has been led by forward-looking strategies, and its government is turning to scholars such as Shankar to help advise future trade and business efforts.

Shankar will follow up with a full report for Jayakumar, detailing how Singapore should best position itself for the future alongside India and China, its booming and competitive Asian neighbors.