Senior marketing majorÂ Angelina FonsecaÂ coined the term for a women’s financial education project that recently caught the attention of Shinae Chun, director of the U.S. Department of Labor Women’s Bureau.
Fonseca, a student worker with the Texas Agricultural Extension Service, came up with the name “Wi$e Up” for the self-paced crash course in “Financial Planning for Generation X Women.” She worked in the office of Professor and Extension Specialist Nancy Granovsky when the curriculum was being drafted under a grant from the Department of Labor Women’s Bureau.
When Director Chun attended an October grant-awarding session in celebration of Wi$e Up, Fonseca was praised before the audience.
“I can’t think of a better accomplishment for a marketing major,” Granovsky wrote to marketing department head Rajan Varadarajan. “You can take pride in knowing that one of your students has contributed significantly to a national demonstration project in women’s financial education by originating the very name that was adopted.”