Kathleen Seiders, a marketing PhD graduate and current associate professor at Boston College, is the 2006 recipient of the Thomas C. Kinnear/Journal of Public Policy and Marketing Award.
The award, meant to highlight high-quality research on public policy in marketing, honors Seiders’ Fall 2004 article, “Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies.”
Seiders was affiliated with the Center for Retailing Studies at Mays, and taught at Babson College before joining Boston College. She had a ten-year career in food retailing, with a focus on operations management. She has been a guest on BBC Radio, National Public Radio’sÂ Marketplace andÂ All Things Considered, CBSÂ This Morning, CBSÂ 60 Minutes and CNBC news. Her current research projects focus on service convenience.
Categories: Centers, Former Students