Leonard L. Berry, Distinguished Professor of Marketing and M.B. Zale Chair in Retailing and Marketing Leadership, will receive the 2006 Academy of Marketing Science Outstanding Teacher Award. He will be one of three recipients recognized for the award at the 2006 Academy of Marketing Science annual conference in May.
“Len enjoys a stellar reputation for excellence in teaching at Texas A&M
University,” says Rajan Varadarajan, head of marketing. “He is a role model â€” a distinguished scholar who excels in research, teaching and service â€” worthy of emulation.”
Berry will also be inducted as Distinguished Fellow of the Academy of Marketing Science at the conference. He is one of only two being honored with this distinction this year. No more than 3 percent of all active members of the academy can receive this designation.
Berry has received other national awards, including the Outstanding Marketing Educator Award and the Pinnacle Award for Marketing Educator of the Year, both in 2000. He is also the founding director of the Center of Retailing Studies at Mays. In 2001, Berry embarked upon a lengthy research project as a scholar-in-residence at the Mayo Clinic to gain insight on service in the healthcare industry.
“I consider teaching a privilege and always enter my classroom well-prepared and excited,” Berry says. “My students know they have a teacher who cares.”