TheÂ Department of MarketingÂ hosted its first-ever research camp on innovation and new product management, designed to bring the work of established and emerging scholars together in one spot. Faculty from the University of Texas, UCLA, USC and North Carolina joined Mays’ marketing faculty and doctoral students to discuss their latest findings in the two-day camp in late April.
Thinking about innovation in organizations is a hot topic among researchers and practitioners alike, says research camp organizer and Brandon C. Coleman, Jr. Chair in Marketing Venkatesh Shankar. Research questions will continue to evolve alongside the innovations themselves, he explains: “How do we get new ideasâ€”new products, new processes and new business modelsâ€”to the marketplace?”
The camp opened the door to feedback on ongoing scholarship and above all is expected to generate new ideas in the growing research culture among marketing faculty. Learn more about presenters and topics atÂ http://wehner.tamu.edu/mktg/Research_Camp/index.html.