Distinguished Professor of MarketingÂ Leonard L. BerryÂ has been named the 2007 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator, joining a who’s who in the history of marketing researchers. The award is considered the highest honor bestowed in the discipline.
The award recognizes Berry for his exemplary and sustained research, teaching and service. It also marks the first time in the 20-year history of the award that a Texas A&M Mays Business School marketing faculty member has been honored. Berry, also the M.B. Zale Chair in Retailing and Marketing Leadership, will be honored in February at the American Marketing Association Winter Educators’ Conference in San Diego.
Berry has devoted his career to services marketing and approaching business from the customers’ perspective. His current research focuses on the healthcare industry and service innovation. In 2001 and 2002, he immersed himself in a six-month research sabbatical at the Mayo Clinic to study healthcare service hands on. He continues research to uncover how to improve the kinds of services that are marketed, along with their quality, to enhance business performance and quality of life.
“I want to use my background and skills I’ve gained in my career as a services researcher to develop new models for improving the quality and effectiveness of healthcare service and reducing its cost,” he says.
Known as one of the most frequent contributors to the services marketing literature in the world, Berry is the founder of the 25-year-old Center for Retailing Studies and a former national president of the American Marketing Association. He has published 12 books and more than 100 articles in prestigious journals such asÂ Journal of Marketing andÂ Harvard Business Review. Berry, who also received the 2006 Academy of Marketing Science Outstanding Teacher Award, has been teaching and researching as a professor since 1968. He joined the business and marketing faculty at Texas A&M in 1982.