Coleman Chair in Marketing Venkatesh Shankar has been invited to join the Board of Advisors for the INFORMS Marketing Science Conference. This is the leading conference for quantitative researchers in marketing, and it attracts 700 to 800 researchers a year.

The board is a distinguished group that includes Pradeep Chintagunta of the University of Chicago; Dominique Hanssens of UCLA; Don Lehmann of Columbia; Dave Reibstein and Barbara Kahn of Wharton; Teck Ho and Tulin Erdem of UC Berkeley; Gavan Fitzsimons and Rick Staelin of Duke; Steve Nowlis of Arizona Sate; and Laura Peracchio of Wisconsin. The board is led by David Montgomery, Professor Emeritus at Stanford.